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Last updated: 20 January 2026

Anfield Stay is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

Anfield Stay

Email: info@anfieldstay.co.uk

Website: www.anfieldstay.co.uk

Anfield Stay is the data controller responsible for your personal data.

2. Information We Collect

We may collect and process the following personal data:

  • First name

  • Email address

  • Booking-related correspondence (where applicable)

  • Records of consent (including date and method of opt-in)

3. How We Collect Your Data

Your data is collected when you:

  • Subscribe to our mailing list

  • Complete a contact or enquiry form

  • Make a booking or request availability

  • Communicate with us via email, WhatsApp, or our website

4. Lawful Basis for Processing

We process your personal data under the following lawful bases:

  • Consent – where you have explicitly opted in to receive marketing communications

  • Contract – where processing is necessary to manage bookings or enquiries

  • Legal obligation – where required to comply with applicable laws

5. How We Use Your Data

Your personal data is used to:

  • Provide accommodation availability updates

  • Send matchday and event-related information

  • Share exclusive offers and promotions

  • Respond to enquiries and manage bookings

  • Improve our services and communications

We do not sell, rent, or trade your personal data.

6. Marketing Communications

You will only receive marketing communications if you have given explicit consent.

You may withdraw your consent at any time by:

7. Data Storage and Security

Your data is:

  • Stored securely using GDPR-compliant third-party platforms (such as email marketing providers)

  • Protected against unauthorised access, alteration, or disclosure

  • Accessible only to authorised persons

8. Data Retention

We retain personal data only for as long as necessary:

  • Marketing data: until you unsubscribe or after 24 months of inactivity

  • Booking and transactional data: retained as required for legal and accounting purposes

9. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request erasure of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: www.ico.org.uk

10. Third-Party Services

We may use trusted third-party service providers (such as email marketing platforms) to process data on our behalf. These providers act as data processors and are contractually required to comply with UK GDPR.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page, with the updated date shown above.